I recently read a great book on influencing people and the author insisted many time on one simple thing. He said, "If, as a result of reading this book, you get only one thing - an increase tendency to think always in terms of the other person's point of view, and see things from that person's angle as well as your own."
What does that has anything to do with SEO? You’re probably thinking, search engines are not humans or persons with feeling.
What if it were? What would it want? What's Google goal?
The answer to these question is the only thing you will ever need to know about search engines because if you follow the following principles search engines will always like you.
The goal of all search engines is to provide searchers with the most relevant results possible.
We’ll get on how to achieve just that in a moment.
Would you really use Google if you'd get some irrelevant results not related at all to what you're looking for? Never in a hundred years, no one likes spam.
Why would search engine want to give it’s users irrelevant results? They want the searchers to be happy before having happy website owners because without people searching on a search engine, it has no point existing.
So you can try to find tricks to get higher ranking in Google or other search engines but know that some of the most intelligent persons on earth are actively trying to find ways to prevent people from tricking search ranking.
You can try...
- to add meta tags or hidden keywords some how ... but Google ignores those
- to sign up for link sharing services ... but Google knows about those and how they work, this won't help
- add irrelevant texts beefed up with keywords at the bottom of your page ... but Google has very powerful tools to analyze page content so this won’t help
- go ahead and try whatever you’re thinking ... they have it all figured out, if not they will soon
In fact, try any of the above and your search engines ranking will suffer more than gain from it.
The only thing that will always get you good ranking is to have good content which is relevant to your intended audience.
And one last thing. Patience. Search engine ranking takes time to build up.